HCP´s increase time spend researching professional issues online and decrease time spend meeting with sales reps. This is a trend we expect will continue in the years to come. Many industry players have responded by cutting the sales organization – it still remains to be seen if that is the road forward for the industry. We believe in the future of the rep – however we also believe that the role of the rep has to change. From selling to consulting and facilitating. From intrusive brief canvas meetings to appreciated planned interactions that add value to the HCPs delivery.
Engaging with eHealthNordic means working with senior people with decades of management experience and a proven track record from within the pharmaceutical industry. We are focused on optimizing the performance of sales and marketing activities. We offer a number of services to support the process of implementing multi-channel activities.
Increased performance is the result of successfully empowering the sales rep with new channels to interact with his customers and by reevaluate the traditional goals of the rep in the light of the multi-channel reality.